10 of the Most Popular Dogs on Instagram

Reviewed By Tom •  Updated: 01/13/21 •  9 min read
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Dogs are adorable and lovely creatures cherished by everyone in the four corners of the world, except you’re a cat lover or you, unfortunately, have a history with aggressive security dogs. Their association and interaction with man are so impressive that they’ve been dubbed “Man’s best friend”. There are about 340 breeds of our four-legged friends in the entire world recognized by the world governing the body of dog breeds, (World Canine Organization), some of which, like their human counterparts, have decided to take the social media space by storm.

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Just when you thought there was nothing else to see in this world, some dog owners have turned Man’s best friend into high-class social media celebrities. Instagram is one of the world’s largest social networks having more than 800 million active users every month liking and sharing over 4.2 billion and 95 million posts per day respectively. Narrowing it down to Instagram, dogs among several other adorable animals are growing their fansbase at astronomical rates.

Some of the most popular animals on Instagram are driving animal lovers crazy with their pictures and videos that go viral almost instantly, sometimes making me worry about my personal withering Instagram account with merely up to 500 followers. In this article, you’ll get to find out about the top 10 famous dogs on Instagram and how these little canines are enjoying their high-class celebrity status appearing in magazines and are the stars of multiple best books.

Maybe you could learn a thing or two from our furry friends!


Below is a compilation of the 10 most famous dogs whose Instagram accounts are flooded with millions of followers, likes and shares by their loyal fanbase.

1. Jiff Pom, the Pomeranian pup

Instagram handle— @Jiffpom

Instagram Fanbase— 8.1 Million Followers

When you think of the cutest dog to ever grace the social media space, Jiff Pom is the first name that comes to mind. Jiff is a Pomeranian, a breed of dog of the Spitz type that is named for the Pomerania region in Germany and Poland in Central Europe. Jiffpom is probably the most famous animal on Instagram and having over 25 million followers across all social media platforms. Just when you thought things couldn’t get more interesting, Jiff Pom has set the record for having the highest number of Instagram followers as a representative of the animal kingdom. Jiff Pom’s celebrity status is astonishing and his owners are probably raking in a lot of money from his huge commercial success. Jiff Pom has raised the bar so high and has set a good example for his other Canine friends to emulate. Jiff Pom also draws inspiration from world-class sprinters by holding the record for the fastest dog to run while standing on two paws. He even featured in Katy Perry’s music video Dark Horse, Legendary!

2. itsdougthepug, king of pop culture

Instagram handle— @itsdougthepug

Instagram Fanbase— 3.2 Million Followers

Doug is probably the world’s most popular pug (a breed of dog with wrinkly, short-muzzled face, and curled tail.), boasting a massive 3.2 million Instagram followers, over 10 million followers across all social media platforms, over 1 billion video views and tons of celebrity friends. The dog who lives in Nashville is our second most popular dog on Instagram. His huge commercial success has caused him to be featured on magazines and numerous best-selling books. Doug also featured in  the 2015 music video. All the credit, however, goes to his owner Leslie Mosier who is responsible for all the cool and entertaining photos and images Doug posts every day.

3. Marutaro

Instagram handle— @Marutaro

Instagram Fanbase— 2.6 Million Followers

The third most popular dog on our list is Maruto, AKA Maru for short. She is a beautiful Shiba Inu who lives with her owners in Japan and has over 2.6 million followers on Instagram. Even though her popularity started in Japan, she is now a global star and has featured in several books and magazines. Maru’s owner and social media manager Shinjiros started their Instagram account immediately after the 2011 earthquake and tsunami that affected Japan. Little did he expect to get this popular and make money off his dog.

4. Marnie the Shih Tzu

Instagram handle— @Marniethedog

Instagram Fanbase— 2.1 Million Followers

Marnie is the 4th most popular dog on Instagram and it has the most interesting look you’ll ever see online.  This is because her tongue almost always hangs out of the side of her mouth and a previous medical condition causes her head to lean off the head. She now lives a celebrity lifestyle in New York City—meeting a lot of celebrities, and posting viral videos and photos on her Instagram page. Marnie now has a book written about her life titled “Marnie The Dog I’m a Book”, with the main aim of motivating everyone to adopt animals.

5. Tuna the Chiweenie

Instagram handle— @Tunameltsmyheart

Instagram Fanbase— 1.9 Million Followers

If you haven’t heard about the Chiweenie breed before, then sit back and let Tuna blow your mind. Though Tuna isn’t your average Chiweenie, he is an Instagram superstar. Just so you know, a Chiweenie is a hybrid of the Chihuahua and Dachshund breeds. His proud owner is Courtney Dasher who got attracted to his overbite in 2010 and adopted him. Being the popular dog that he is, Tuna has toured the United States to educate both the young and old on the basics of animal rescue. He also has a book written about him, “Tuna Melts My Heart: The Underdog with the Overbite.”

6. Loki The Wolfdog

Instagram handle— @Loki_the_wolfdog

Instagram Fanbase— 1.6 Million Followers

As far as Wolf dogs go, Loki is probably the most popular Wolfdog on social media. He’s an adorable dog and what makes his relationship with his owner Kelly Lund so special is that they flood Loki’s Instagram with photos of their outdoor adventures. This outdoor lifestyle appeals to a lot of people around the world and they have carved out a niche for themselves and he has become a commercial success featuring in ads of some popular automobile brands.

7. Harlow and Sage

Instagram handle— @Harlowandsage

Instagram Fanbase— 1.5 Million Followers

Harlow and Sage are two dogs who have taken Instagram by storm. Harlow is a beautiful Weimaraner breed, and he’s partner Sage (A miniature Dachshund), sadly died in 2013. Afterward, 2 miniature Dachshunds named Indiana and Reese were brought into the celebrity family and. Their owner, Vega, updates their Instagram account daily with photos and videos of the 3 canine friends and they’re loved by millions of people around the world.

8. Maddie from This Wild Idea

Instagram handle— @Thiswildidea

Instagram Fanbase— 1.2 Million Followers

Maddie also lives in Nashville and she is also making waves on Instagram like her other canine friends, thanks to her owner Theron Humphrey’s who started posting pictures of her on his Instagram account @thiswildidea. Theron Humphrey who is a photographer adopted Maddie in Georgia and she soon became the center of attraction on his social media account. Fast forward to 2018 and Maddie is a huge commercial success making money for her owner in the process.

9. Manny the Frenchie

Instagram handle— @Manny_the_frenchie

Instagram Fanbase— 1.1 Million Followers

Manny the Frenchie is currently the most popular bulldog on the internet today with a massive 1.5 million Instagram followers. Manny is from Chicago, and his owners Amber Chavez and Jon Huang, only posted photos of him when he was still a puppy for their friends to see. However, things turned out larger than expected and they realized he had celebrity potentials.

10. Loki Instagram dog post

Instagram handle— @Lokistagram

Instagram Fanbase— 715,000 Followers

The dog Loki was the star of the Instagram account @lokistagram. Unfortunately, Loki passed away back in 2016. Because of the gap left behind by this adorable dog, his owners (Tim and Viv) decided to replace him with another dog named Bear. Using Loki’s Instagram account, Tim and Viv celebrate both Loki’s life and the adoption of the couple’s new dog and their over 700 thousand followers are enjoying every bit of it. Loki and Bear’s online fanbase has led to their huge commercial success, and Tim and Viv are also animal rescue ambassadors.


Now that you’ve seen the 10 most popular dogs on Instagram and how these our Canine friends are raking in cash and making enough money from their social media presence, below is an outline on the steps to take to make your dog popular on Instagram:

  1. Think about what makes your dog unique. People are more likely to get excited seeing something that is new and exciting. If your dog can run faster than Usain Bolt, capitalize on it. If your dog can dance and sing, that’s what you need
  2. Post consistently. This is a no-brainer. Like every other social networking platform, posting one or two posts a day will definitely keep your posts alive on the feeds of your followers increasing chances of getting likes and shares.
  3. Practice taking photos like a boss. When you think about Instagram, the next two things that come to your mind are photos and videos. To succeed on Instagram, you need to become an expert in photography.
  4. Harness the power of #hashtags. They’re a great way to get noticed on Instagram especially when you’re just starting out. Try using popular hashtags such as #tongueouttuesday, #doggos, and #pupperinos, as well as non-dog-related hashtags that apply. #cute is always a good one!
  5. Keep Your Instagram community Engaged. Don’t be stingy with your follows. Follow others who follow you. Take a few moments during the day, every day, to like, share, and comment on accounts of other dogs.
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Tom has always loved to write since he was little - he wanted to be either a writer or a veterinary doctor, but he ended up being a professional writer while most of his works are based on animals. He was born in San Francisco but later moved to Texas to continue his job as a writer. He graduated from the University of San Francisco where he studied biotechnology. He is happily married and a soon to be father!