The Most “Instagrammable” Dog Breeds

Reviewed By Tom •  Updated: 03/21/23 •  3 min read
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The Most ‘Instagrammable’ Dog Breeds

Our new study found that the French Bulldog is the world’s most ‘Instagrammable’ dog breed.

We analyzed more than 568 million Instagram posts containing hashtags for 281 dog breeds recognized by the American Kennel Club. These were then ranked to determine which breed is the most talked about on Instagram. 

The results showed that the French Bulldog is the most ‘Instagrammable’ dog breed. ‘Frenchies’ as they are affectionately referred to, came out on top with an impressive 37.4 million posts tagged with #FrenchBulldog. The breed, which was officially recognized by the AKC in 1898, was also America’s most registered dog breed in 2022. 

The second most Instagrammed dog breed is the Golden Retriever. Golden Retrievers are beloved for their loyal and friendly personalities, as well as their ability to assist humans in a variety of tasks. #GoldenRetriever is tagged in more than 34.6 million posts on Instagram.

Next is the smallest dog on the list, the Chihuahua. This toy breed, which originates from Mexico, came a close third with 34.5 million posts containing #Chihuahua. 

The Pug is the fourth most popular dog breed to feature on Instagram, with #Pug appearing in more than 23.9 million posts. This breed is widely considered low maintenance, making it a no-brainer for busy Americans and placing it firmly in the top five. 

The Bulldog takes the fifth spot. This breed has been tagged in more than 23.1 million Instagram posts and is one of the few breeds that has been recognized by the American Kennel Club since the 1800s. 

The Poodle ranks sixth, with more than 22.3 million posts tagged with #Poodle on Instagram. Not only is this breed hypoallergenic, but the Poodle is one of the few breeds that comes in three size varieties: standard, miniature, and toy.

The seventh place goes to the Pomeranian. This small breed, often referred to as the “Pom Pom,” appears in more than 21.2 million posts using the tag #Pomeranian on Instagram. 

The Dachshund, commonly referred to as the sausage or wiener dog, takes eighth place with the hashtag appearing in more than 19.4 million posts. 

The Border Collie takes ninth place with more than 17.4 million posts containing #BorderCollie.This remarkably bright workaholic is also rumored to be able to learn to recognize over 1000 words. 

Rounding off the top ten is the Shih Tzu. This breed, which much prefers sitting in your lap than chasing cats or the mailman, appears in more than 16.4 million Instagram posts. 

20 Most “Instagrammable” Dog Breeds

RankDog BreedHashtagNumber of Instagram Posts Featuring Hashtag
1French Bulldog#FrenchBulldog37,426,453
2Golden Retriever#GoldenRetriever34,620,981
9Border Collie#BorderCollie17,499,859
10Shih Tzu#ShihTzu16,144,454
11Shiba Inu#ShibaInu15,956,987
12Labrador Retriever#LabradorRetriever13,973,083
14Toy Poodle#ToyPoodle13,823,544
16Cocker Spaniel#CockerSpaniel10,621,936
17Boston Terrier#BostonTerrier10,490,578
18Australian Shepherd#AustralianShepherd10,095,250
19Siberian Husky#SiberianHusky9,339,626
20Yorkshire Terrier#YorkshireTerrier8,827,880

Sources:, Instagram 

A list of dog breeds was compiled from the official American Kennel Club (AKC) website. A total of 281 dog breeds were included in the study. Each breed was compared based on its corresponding Instagram hashtag. Breeds such as Bolognese, Boxer, and Shikoku, which all needed the modifier ‘dog’ added to the hashtag to return relevant results. The number of posts for each dog breed was counted and compiled into a ranked list.

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Tom has always loved to write since he was little - he wanted to be either a writer or a veterinary doctor, but he ended up being a professional writer while most of his works are based on animals. He was born in San Francisco but later moved to Texas to continue his job as a writer. He graduated from the University of San Francisco where he studied biotechnology. He is happily married and a soon to be father!

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