How To Promote Dog Training Website On Google

Reviewed By Tom •  Updated: 06/28/22 •  4 min read
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How To Promote Dog Training Website On Google

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A quality and user-friendly website is the key to the success of any business. This rule works for physical dog training as well. Attracting traffic provides you with a lot of benefits. You can get more clients, increase your income, and even become the most popular dog trainer in your city or maybe the whole country. So this article tells how to quickly and effectively promote dog training websites on Google.

How do you get more trust from the Google algorithm? The answer is straightforward — take care of backlinks. If other resources link to your site, you will automatically become a source of reliable and valuable information to many users. You have the opportunity to get qualitative backlinks in the following ways:

✔️ Publish on pet blogs that accept guest posts using Adsy. You can place your articles for free or on a paid basis.

✔️ Collaborate with other similar business ventures. Find a partnership letter template that works for you online and publish it in your community or on your social media account page.

✔️ Arrange with pet bloggers or influencers in the dog training business to do a podcast together. It would also be great if they shared some of your posts on their blog.

✔️ Leave reviews of products you’ve bought for your pet.

✔️ Don’t forget about social media, a powerful marketing tool. So when you post on your work account, always add links to your posts or Instagram Stories. Also, if you love your pet so much that you want to create a blog for them or make them a social media star, you might want to check this post.

Optimize On-Page SEO Settings On Your Website

Optimizing your site should be one of your priorities when starting a promotion campaign. It’s not difficult to do, thanks to a large number of resources dedicated to On-Page SEO on the blog SEO. But what can you do now to attract traffic to your site?

✔️ Optimize the meta descriptions of pages on your site.

✔️ Add-in page titles.

✔️ Rename uploaded photos or pictures and add in the alt text

✔️ Keep an eye on your site’s header structure and accessibility guidelines.

Become A Blogger

So, why don’t you become a blogger yourself? Before you always brushed this idea aside, now is the time to take a closer look at it. The fact is that a blog’s pros will give you much more than cons. We decided to include this strategy in the article because blogging brings a significant share of traffic to the site.

You can start with infrequent postings once a month, as you need time to make a content plan. However, it is essential to consider that you should start with simple topics and local content because your potential customers will search for dog training ads on Google. For a better understanding, here’s an example.

Which content do you think will be more attractive to your readers: the best dog training tips or loose leashes for your pet. Probably the second one. Thus, you should publish content that will be useful to your customers. It’s also a good idea to include your city.

For example, if a reader from Portland reads an article in your blog, it’s unlikely they’ll reach out to you if you live in Boston. Though it’s undeniable that the more general one attracts more traffic. However, try to prioritize correctly. So you’ve started a blog. What benefits will this have for promoting your site?

✔️ Ranking for other keywords that are not related to the keywords of your leading site.

✔️ Addressing specific problems/ pains that users are searching for.

✔️ Making it easy to answer questions along the way to avoid email or messengers.

If you don’t know how to start a blog, you can search for information on this topic online, take help from coaches, or purchase a blogging course for the dog training business.


If you start implementing the promotion strategies described in this article now, you can significantly increase the traffic to your site within a few months. People will google, for example, “the best dog training” and find your site. However, it would help if you did significant work before that happened. But with this website promotion guide, it will be much easier.

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Tom has always loved to write since he was little - he wanted to be either a writer or a veterinary doctor, but he ended up being a professional writer while most of his works are based on animals. He was born in San Francisco but later moved to Texas to continue his job as a writer. He graduated from the University of San Francisco where he studied biotechnology. He is happily married and a soon to be father!